Business Development Manager
Permanent Hybrid | Waterloo Region, ON
Compensation Range
$85K - $115KCompensation will be determined based on the successful candidate's experience, skills, and qualifications, and may also be influenced by internal equity and market conditions.
+ Commission
Description
Responsibilities:
Prospect & Develop New Business
- Identify target accounts in our key industries (automotive, plastics, food & beverage, equipment manufacturing, and more).
- Research and engage decision-makers to open doors and secure meetings.
- Reactivate dormant accounts by re-establishing relationships and identifying new opportunities.
- Work closely with sales leadership to align prospecting priorities with company growth goals.
Sales Presentations & Customer Engagement
- Conduct in-person and virtual presentations to communicate capabilities and value proposition.
- Attend industry networking events, trade shows, and client site visits to expand influence and pipeline.
Sales Process & CRM Discipline
- Diligently update CRM (Salesforce) to track progress through the sales cycle, including activity levels, opportunity stages, and next steps.
- Maintain visibility for leadership into pipeline health and conversion rates.
Collaboration & Handoff
- Partner with Project Managers and operational teams to ensure smooth transitions from sales to project execution.
- Follow up on closed work to confirm satisfaction and explore further opportunities.
Qualifications
Knowledge & Skills
- Proven ability to generate and close net new business in a B2B environment, preferably in industrial electrical or related construction sectors.
- Strong negotiation skills with a consultative approach.
- Skilled in researching accounts, identifying decision-makers, and crafting tailored outreach strategies.
- CRM experience (Salesforce preferred) and disciplined follow-through on sales activities.
- Entrepreneurial mindset with a focus on measurable results and accountability.
Experience & Education
- 5+ years of proven sales success
- Background in electrical trades, automation or engineering is an asset but not a requirement
- Experience selling services or in SaaS sales will be considered an asset
You Will Be a Good Fit If…
- You believe in the power of prospecting and are energized by finding and winning new business through prospecting and can identify high-potential prospects in target markets.
- You are action oriented including developing target lists, target markets, using data already in the CRM, and building your network to achieve results.
- You are passionate about mastering your craft — always looking for ways to improve your sales game, whether that’s reading books, following industry leaders on LinkedIn, learning from peers, or testing new techniques. Like an athlete fine-tuning their swing, you’re constantly sharpening your skills and applying what you learn to get better results.
- You can follow a structured sales process from prospecting to close, including disciplined use of CRM for activity tracking, pipeline management, and opportunity progression.
- You understand the value of building long-term relationships, not just securing a single job — and you know how to convert first wins into ongoing partnerships.
- You work collaboratively with Project Managers, Inside Sales, and other team members to ensure a seamless customer experience from initial contact to project completion.
- You prepare and execute account plans, maintain regular client touchpoints, and pursue opportunities to expand company presence in assigned accounts.
- You take ownership of your targets, consistently follow through on commitments, and adapt quickly when priorities shift.
- You embrace metrics to improve performance and keep on track and don’t view it as an unnecessary burden or just a way for management to keep tabs on you.
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+ Commission
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