Business Development Manager

Permanent Hybrid | Waterloo Region, ON

Compensation Range

$85K - $115K

Compensation will be determined based on the successful candidate's experience, skills, and qualifications, and may also be influenced by internal equity and market conditions.

+ Commission
Description

Responsibilities:

Prospect & Develop New Business

  • Identify target accounts in our key industries (automotive, plastics, food & beverage, equipment manufacturing, and more).
  • Research and engage decision-makers to open doors and secure meetings.
  • Reactivate dormant accounts by re-establishing relationships and identifying new opportunities.
  • Work closely with sales leadership to align prospecting priorities with company growth goals.

Sales Presentations & Customer Engagement

  • Conduct in-person and virtual presentations to communicate capabilities and value proposition.
  • Attend industry networking events, trade shows, and client site visits to expand influence and pipeline.

Sales Process & CRM Discipline

  • Diligently update CRM (Salesforce) to track progress through the sales cycle, including activity levels, opportunity stages, and next steps.
  • Maintain visibility for leadership into pipeline health and conversion rates.

Collaboration & Handoff

  • Partner with Project Managers and operational teams to ensure smooth transitions from sales to project execution.
  • Follow up on closed work to confirm satisfaction and explore further opportunities.
Qualifications

Knowledge & Skills

  • Proven ability to generate and close net new business in a B2B environment, preferably in industrial electrical or related construction sectors.
  • Strong negotiation skills with a consultative approach.
  • Skilled in researching accounts, identifying decision-makers, and crafting tailored outreach strategies.
  • CRM experience (Salesforce preferred) and disciplined follow-through on sales activities.
  • Entrepreneurial mindset with a focus on measurable results and accountability.

Experience & Education

  • 5+ years of proven sales success
  • Background in electrical trades, automation or engineering is an asset but not a requirement
  • Experience selling services or in SaaS sales will be considered an asset

You Will Be a Good Fit If…

  • You believe in the power of prospecting and are energized by finding and winning new business through prospecting and can identify high-potential prospects in target markets.
  • You are action oriented including developing target lists, target markets, using data already in the CRM, and building your network to achieve results.
  • You are passionate about mastering your craft — always looking for ways to improve your sales game, whether that’s reading books, following industry leaders on LinkedIn, learning from peers, or testing new techniques. Like an athlete fine-tuning their swing, you’re constantly sharpening your skills and applying what you learn to get better results.
  • You can follow a structured sales process from prospecting to close, including disciplined use of CRM for activity tracking, pipeline management, and opportunity progression.
  • You understand the value of building long-term relationships, not just securing a single job — and you know how to convert first wins into ongoing partnerships.
  • You work collaboratively with Project Managers, Inside Sales, and other team members to ensure a seamless customer experience from initial contact to project completion.
  • You prepare and execute account plans, maintain regular client touchpoints, and pursue opportunities to expand company presence in assigned accounts.
  • You take ownership of your targets, consistently follow through on commitments, and adapt quickly when priorities shift.
  • You embrace metrics to improve performance and keep on track and don’t view it as an unnecessary burden or just a way for management to keep tabs on you.

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