Account Based Marketing Manager

Responsibilities:

• • Lead the planning and execution of integrated ABM programs (1:1, 1:Few, 1:Many) that align to prospecting, pipeline acceleration, and expansion goals .

• • Select and orchestrate the right mix of tactics (paid, email, content, events, direct mail, sales plays) to engage target accounts.

• • Partner with sales to build account insights and develop campaigns tailored to buying committees, pain points, and intent signals.

• • Collaborate with regional marketing teams to build localized campaigns with nuance for specific geos and verticals.

• • Drive content personalization strategies across channels in partnership with the Website, Content, and Product Marketing teams.

• • Align closely with the Revenue Production team to activate short-term campaigns and sales enablement.

• • Own campaign timelines and asset development, working cross-functionally to build landing pages, ads, nurture flows, etc.

• • Monitor campaign performance and iterate in real-time with Marketing Ops and channel leads.

• • Report on ABM program impact with a clear view into account engagement, influence, pipeline, and revenue.

• • Facilitate sales enablement sessions to brief GTM teams on campaign strategy, execution timelines, and follow-up actions.

• • Stay current with ABM best practices by participating in training, certifications, and reviewing award-winning campaigns.