Sr. Marketing Manager
Permanent On-site | North York, ON
Compensation Range
$125K - $140KCompensation will be determined based on the successful candidate's experience, skills, and qualifications, and may also be influenced by internal equity and market conditions.
Description
- Develop and execute annual marketing and brand strategies for product lines, leveraging market analysis, customer insights, competitive intelligence, and collaboration with senior leadership to drive sales growth, market share expansion, and long-term business development.
- Lead product marketing initiatives including product launches, roadmap support, market analysis, competitive positioning, sales enablement programs, and go-to-market strategies that support revenue growth and specification activity.
- Manage and strengthen the brands across all customer-facing channels through integrated digital, print, social media, website, showroom, and content marketing strategies.
- Partner closely with Sales, Product Management, Engineering, Quotations, and Customer Service teams to develop campaigns, tools, and programs that drive customer engagement, product adoption, and business results.
- Direct marketing programs targeting architects, engineers, lighting designers, distributors, contractors, agents, healthcare organizations, educational institutions, and commercial building owners throughout North America.
- Oversee digital marketing initiatives including website strategy, SEO, marketing automation, email marketing, social media, content development, lead generation, and marketing analytics to maximize customer reach and engagement.
- Evaluate and implement AI-enabled tools and technologies to enhance marketing strategy, content creation, campaign performance, design execution, and operational efficiency while ensuring brand consistency and appropriate governance.
- Plan and execute trade shows, customer events, factory tours, product demonstrations, agent meetings, and industry networking activities to strengthen customer relationships and generate new business opportunities.
- Lead the development of technical and commercial marketing materials including product guides, brochures, specification tools, videos, case studies, presentations, and application-based selling resources.
- Manage marketing budgets, agency relationships, digital platforms, vendors, and promotional programs while measuring return on investment and overall campaign effectiveness.
- Lead, mentor, and develop the marketing team by establishing priorities, managing projects, fostering collaboration, and ensuring alignment with corporate objectives.
Qualifications
- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field
- Ongoing professional development or certification in digital marketing, AI-enabled marketing tools, brand strategy or marketing analytics considered an asset.
- Minimum 5 years of marketing experience
- Strong public speaking skills, with the ability to effectively present information to others
- Excellent organizational skills, with the ability to manage and direct projects
- Excellent verbal and written communication and organizational skills
- Ability to communicate effectively at all levels
- Sound judgment in analyzing and recommending solutions
- Ability to motivate and teach
- Capable of making decisions leading to timely resolution of unresolved issues
- Must be creative, innovative, resourceful, and able to think independently
- Strong knowledge, expertise, and hands-on experience using AI tools such as Microsoft Copilot and
- Adobe Firefly to enhance marketing content creation, design, productivity, and campaign execution
Apply Today
"*" indicates required fields
General Labour Associate (Temporary)
Permanent On-site | Brantford, ON hourly$20/hr
Outside Sales Representative
Permanent On-site | Ontario, Canada$50K - $60K
+ Commission
