Marketing Director

The Marketing Director is a full-time, hybrid role based in Barrie, ON, with flexibility for some work from home. This role is responsible for leading the overall marketing strategy for the franchise system, including brand positioning, annual marketing planning, and campaign execution across digital and traditional channels. Day-to-day tasks include overseeing market research, developing national and local store marketing initiatives, managing external agencies and vendors, and ensuring brand consistency across all touchpoints. The Marketing Director will collaborate with franchisees and the sales team to drive customer acquisition, increase same-store sales, and support new store openings. The role also involves monitoring performance metrics, optimizing marketing spend, and presenting insights and recommendations to senior leadership.