Director of Marketing & Communications
Permanent Hybrid | Guelph, ON
Compensation Range
$81K - $85KCompensation will be determined based on the successful candidate's experience, skills, and qualifications, and may also be influenced by internal equity and market conditions.
Description
Responsibilities:
Strategic Planning& Support (20%)
- Develop and refine long term marketing strategies that advance The Organization’s mission and support organizational growth objectives
- Lead annual and quarterly planning cycles, setting clear KPIs, milestones, and performance expectations.
- Identify strategic opportunities for ministry partnerships that foster audience expansion and message amplification.
- Leadership
as an internal expert in shaping strategic marketing and communications materials - Continual growth and research into best practices, future innovations and industry standards for organizational growth as it pertains to areas of responsibility
- Oversight of budget lines to support the plans in partnership with Managers and VP, Marketing & Communications
Department Leadership & Management (20%)
- Set clear expectations, provide regular feedback, and foster a culture of collaboration and innovation.
- Oversee recruitment, onboarding, and professional development planning within the team.
- Encourage cross-team cohesion between marketing, digital, fundraising, and ministry operations.
- Resolve challenges proactively and maintain team alignment with mission and organizational priorities.
- Develop and implement internal communications to contribute to a collaborative, valued and informed employee culture
- Model Christian servant leadership
Market Research, Analytics, and Reporting (20%)
- Oversee ongoing research into audience needs, ministry opportunities, donor behavior, and market dynamics.
- Oversee analytics across digital channels, campaigns, and lead generation efforts to inform decision making.
- Drive the development of dashboards and reporting frameworks that provide clarity on performance, trends, and opportunities.
- Use insights to segment audiences, refine messaging, and improve supporter journeys.
- Evaluate regional differences to adapt strategies for specific markets—especially in expansion regions.
- Present findings to executive leadership to guide organizational strategy and forecasting.
Brand & Campaign Marketing (20%)
- Oversee the stewardship and evolution of The Organization’s brand identity across strategic channels and regions.
- Lead the development of integrated marketing campaigns that drive awareness, engagement, and donor support.
- Ensure all creative assets adhere to brand guidelines and reflect the organization’s tone, mission, and values.
- Guide content strategy across digital, print, video, and event platforms to maintain consistent storytelling.
- Manage agency and vendor relationships to ensure quality, brand alignment, and efficient delivery.
- Monitor campaign performance and adjust messaging or tactics to maximize impact and ROI.
Product Management (20%)
- Guide the development, positioning, and lifecycle of The Organization’s ministry products and evangelism tools.
- Collaborate with ministry and creative teams to ensure products meet the needs of both partners and end users.
- Conduct user feedback sessions to refine products and improve accessibility, functionality, and relevance.
- Coordinate launches and go to market strategies for new resources or program updates.
- Ensure product messaging aligns with brand values and resonates with global audiences.
- Analyze product performance and usage to determine enhancements or retirement of underperforming offerings.
Qualifications
- Education & Professional Background
- Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field.
- Master’s degree in marketing, nonprofit leadership, or business is an asset but not required.
- 5–10 years of progressive experience in marketing, communications, or brand leadership.
- Familiarity with fundraising and donor engagement practices.
- Marketing & Communications Expertise
- Proven ability to lead brand development, creative direction, and storytelling for mission-driven audiences.
- Strong understanding of digital marketing, including:
-
- Content strategy
- Email marketing
- SEO/SEM
- Web analytics
- Social media
- Online advertising
- Experience managing multi-channel campaigns (digital + print + events).
- Skilled at copywriting and editing for donor, church, volunteer, and stakeholder audiences.
- Ability to manage or oversee:
-
- Video production
- Graphic design
- Website content
- Media relations
- Leadership & Team Management
- Experience supervising staff, volunteers, or contractors (designers, writers, agencies).
- Ability to cast vision, develop strategy, and execute complex plans.
- Strong project management skills and ability to prioritize across competing deadlines.
- Budget management experience—planning, forecasting, reporting.
- Strategic & Analytical Skills
- Comfortable analyzing marketing metrics, donor behavior, and growth trends.
- Ability to translate insights into actionable strategy.
- Experience measuring ROI for campaigns, events, and programs.
- Strategic thinker with a strong grasp of audience segmentation (donors, churches, partners, volunteers).
- Ministry & Mission Alignment
- Demonstrated Christian faith and commitment to the mission and values of the ministry.
- Understanding of church culture, ministry language, and faith-based audiences.
- Ability to craft messaging rooted in Scripture, compassion, and the organization’s theological perspective (if applicable).
- Interpersonal & Communication Strengths
- Excellent written, verbal, and presentation skills.
- Ability to collaborate cross-functionally with fundraising, programs, executive leadership, and field teams.
- High emotional intelligence and sensitivity when communicating with internal and external audiences
- Technical Skills
Depending on the organization, typical competencies include:
- Email platforms (Mailchimp, HubSpot, Constant Contact)
- Social media management tools (Hootsuite, Sprout, Meta Business Suite)
- Adobe Creative Cloud familiarity
- Basic design ability (even if not primary responsibility)
- Analytics platforms (Google Analytics, Meta Insights)
General Responsibilities (or soft skills)
- Strategic
- Leader and mentor
- Communicative and collaborative
- Creative
- Adaptable and flexible
- Strong management skills
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