Digital Marketing Specialist
Permanent Hybrid | Aurora, ON
Compensation Range
$75K - $80KCompensation will be determined based on the successful candidate's experience, skills, and qualifications, and may also be influenced by internal equity and market conditions.
Description
- Manages all aspects of marketing automation via Pardot and Salesforce
- Devise new and innovative methods of lead generation.
- Drives and reports on all lead gen activities in the digital space
- Manages website content; updating, reviewing, and recommending changes as needed to increase traffic and leads
- Manages digital marketing via vendor or internal, and makes recommendations on how to improve rankings/results
- Monitors, reviews and prepares reports on all digital marketing activities
- Coordinate and execute on CRM for marketing campaigns and activities
- Reports and analyzes CRM activity, recommending changes as required to meet marketing goals
- Manages ecommerce activities, both retail and internal
- Keeps online retail material up to date with marketing optimizations
- Reports on ecommerce activities, using skillset to identify areas of opportunity and execute on continuous improvements
- Oversees and executes on all Google related activity (company page, reviews)
- Perform ongoing keyword discovery, expansion and optimization via vendor.
- Monitor and capture daily performance metrics to understand SEO/SEM execution performance.
- Identify and execute on-page optimization opportunities with respect to headings, page titles, descriptions, canonicals, URLs, internal link structures, etc.
- Conduct audits and competitive analyses to identify areas of improvement.
Qualifications
- Post-secondary diploma in marketing with digital art design knowledge
- Or post secondary diploma in digital art design with marketing experience A minimum of 2-3 years’ experience in a similar position
- Advanced marketing automation experience, including advanced skills in building journey logic and rules (Pardot, HubSpot, Eloqua etc.)
- Advanced Salesforce and Pardot knowledge and experience
- Skilled in lead-gen tactics in the digital space
- Skilled in developing and executing social media campaigns from content development to geo-targeted media spends (primarily on LinkedIn)
- Computer skills with graphic/web design programs, desktop publishing and proficient in Adobe Illustrator, Photoshop, InDesign and WordPress
- Proficient in MS Office Word, Excel and PowerPoint
- Able to manipulate data for analytical purposes
