Marketing Manager – 13 Month Contract
Permanent Hybrid | Mississauga, ON
Description
Responsibilities:
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our customers doors as well as our own D2C sites.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Oversee creative, digital, analytical, and financial aspects of marketing projects.
- Develop effective advertising campaigns that help sell our products, and work with outside marketing agencies for creative input and media relations.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Produce valuable and engaging content for our website that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies, and vendors.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Work directly with sales and product teams to help the team achieve the goals and objectives set forth in the business plan.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Qualifications
Requirements:
- Bachelor’s and Master’s Degree in marketing or related field.
- Demonstrated knowledge of market research and consumer behavior.
- Strong research skills and ability to work well in cross-functional environments.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix.
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers.
- Up to date with latest trends and marketing best practices.
Key Competencies:
- Excellent communication skills – verbal and written.
- Interpersonal skills.
- Excellent time management skills.
- Problem analysis and problem-solving.
- Attention to detail and accuracy.
- Data collection and ordering.
- Customer service orientation.
- Adaptability to change.
- Good judgment.
- Teamwork and collaboration.
- High energy and willingness to take initiative.
- Stress, tolerance, and patience.
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