Digital Marketing & Social Media Specialist (14 Month Contract)

Responsibilities:

Social Media – Paid

• Creating, managing and executing paid social campaigns for Facebook and Instagram to drive. awareness and lead generation.
• Optimizing campaigns and achieving specified KPIs.
• Tracking results and communicating them to key stakeholders.

Social Media – Organic

• Writing organic posts and sourcing/creating appropriate media (image/video) to accompany the posts.
• Developing, maintaining and executing our social media content calendar, highlighting important dates to promote.
• Auditing, updating, and maintaining corporate and branch level social media profile, utilizing best practices.
• Supporting the employer brand with initiatives to attract, retain, and engage high-quality staff and stakeholders.

Email Campaigns

• Helping the marketing team develop lead generating and nurturing content for campaigns and branches.

Website Content

• Working with marketing team to create, test and track compelling blog content.
• Using the Content Management System to update content and make basic changes to website (blog content, page updates, images, etc.).

Performance Tracking

• Track and report on all social media campaign results to the broader marketing team and specific stakeholders as required.