Digital Marketing Manager, SEO & PPC
Key Functions and Responsibilities:
• Researching and analyzing keywords to increase website visibility in search engine results pages (SERPs)
• Optimizing website content and metadata for search engines and users
• Building backlinks and other strategies to improve website authority and relevance
• Measuring and reporting on the success of SEO efforts, making data-driven decisions for improvements
• Staying current with search engine algorithms and industry trends
• Supporting creation, development and execution of paid advertising campaigns across platforms such as Google, Facebook, and others.
• Conducting market research and competitor analysis to inform campaign strategy.
• Managing budgets and maximizing return on investment (ROI) for paid ads.
• Creating and managing ad copy, landing pages, and other creative assets.
• Measuring and reporting on campaign performance, making data-driven decisions for optimization.
Required Skills and Abilities:
• Knowledge of SEO principles and techniques
• Experience with Google Analytics and other SEO tools i.e., SEM Rush, Ahrefs
• Experience with paid advertising platforms and tools – Google Ads, LinkedIn, Facebook Ads
• Knowledge of digital marketing, including conversion optimization and landing page optimization.
• Strong analytical skills and experience with A/B testing and data analysis
• Knowledge of reporting tools, Facebook Conversions API a plus
• Excellent written and verbal communication skills
• Experience in financial or real estate space preferred a plus
• Ability to work independently and as part of a team
Education and Experience:
• 1-2 Years’ experience with a proven track record in improving SERP rankings and optimizing PPC campaigns
• Bachelor’s degree in Marketing
