Sr. Marketing Specialist
Job Title: Senior Marketing Specialist
Responsibilities:
• Through the process of understanding the unique business goals, competitive and market factors, develop and execute annual marketing plans, for a geographically defined group of, by understanding the value proposition and assessing their need gaps.
• Partner with Regional Directors, General or Branch Managers to provide marketing insights and recommendations for digital, social, and traditional marketing programs
• Collaborate with the digital, social, customer insights, CRM, and Media and Public Relations marketing teams to support the development and execution of regional marketing campaigns and initiatives.
• Contribute to the development of the Annual Marketing and Communications business plan, including KPI and goal setting, budget requirements, and project plans.
• Work with external advertising agencies, graphic design partners, and media sales to develop marketing creative in support of key initiatives, including reviewing media buys and contracts and exploring innovative marketing opportunities.
• Perform ongoing research within the industry to stay current regarding industry activities. Review and analyze market and consumer research to better understand the needs and expectations of Canadian families.
• Leverage online project management tools for streamlining workflows and on-time delivery to support new product launch and drive demand.
• Working in conjunction with the department of Regulatory Affairs to ensure all marketing activities comply with Federal and Provincial laws and company policies.
• Support cross-functional collaboration with other departments, fostering a culture of excellence and teamwork.
• Limited travel may be required.
• Other duties as required.
Requirements:
Minimum college-level education in Communications, Marketing, or related field; University education preferred.
• 3-5 years of progressive experience in marketing communications, with expertise in digital marketing, campaign development and project management. Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.
• Proficiency in working with agencies, external partners within established brand guidelines.
• Strong interpersonal, written, and oral communication skills, including copywriting.
• Excellent project management skills with demonstrated ability to organize, prioritize, manage and deliver multiple demands.
• Self-motivated team player with a keen attention to detail.
• Demonstrated customer service skills and ability to collaborate at all organizational levels.
• Exemplifies values of compassion, integrity, trust, teamwork, belonging and excellence.
• Requirement to attend the office at least 2 days a week, but may at times require more depending on the needs of the business.
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