Sr. Director Marketing
Permanent On-site | Toronto, ON
Compensation Range
$175K - $190KCompensation will be determined based on the successful candidate's experience, skills, and qualifications, and may also be influenced by internal equity and market conditions.
Description
- Collaborates with key lines of business to develop and execute strategic marketing plans that drive lead generation and elevate the company and affiliate brands on national, regional, and branch levels.
- Leads the evolution of brand strategy, ensuring it remains authentic to organizations identity and aligns with current customer needs and attitudes.
- Partners with the Vice President to advance marketing’s role in the multi-year strategic plan, implementing a Refocused Marketing Strategy and evolving the Digital Business Model.
- Supervises, guides, and provides feedback to direct reports, identifying developmental needs and offering coaching and support.
- Develops the annual marketing budget with the Vice President, Marketing and Communications, leading the marketing management team to ensure business plans achieve results on time and within budget.
- Monitors expenditures throughout the fiscal year, alerting leadership to any budget concerns.
- Works with marketing managers and teams to oversee and approve project elements, including design, content, and placement.
- Advises lines of business on effective marketing programs, recommending innovations, reviewing existing programs, and suggesting improvements.
- Identifies trends in current and emerging markets, developing strategies to capitalize on new opportunities.
- Monitors competitor activity, formulating and communicating appropriate response strategies.
- Builds and maintains strong relationships with marketing suppliers and agencies.
- Leads research projects to track market performance and gather consumer insights that drive results.
- Ensures all marketing activities comply with federal and provincial laws as well as Company policies.
Other duties may be assigned as required, in addition to the principal duties and responsibilities outlined above.
Qualifications
- University Degree in related study and/or related work experience.
- A minimum 8 years’ progressive integrated Marketing Communications experience in a senior Marketing role.
- Must have vision, innovation and the ability to develop strategy for integrated Marketing Communications and see the ultimate plan through to execution.
- Demonstrated business acumen including the ability to develop and monitor budgets, analyze and isolate processes and systems and identify requirements for improvement and efficiencies.
- Superior management skills including ability to guide, motivate and evaluate employees, as well as the ability to grow team to ultimately produce independent and strong project managers.
- The ability to develop and maintain strong professional relationships with internal and external stakeholders and work effectively with all levels of employees is critical.
- Strong negotiation skills and the ability to negotiate with suppliers for the best ultimate process for the Company.
- Demonstrated organizational skills and the ability to keenly focus while leading and managing a team.
- Self-motivated with the ability to work effectively independently or as part of a team.
- Excellent attention to detail and consistently high level of accuracy.
- Exceptional interpersonal and communication skills; verbal, written and presentation.
- Exemplifies values of compassion, integrity, trust, belonging, teamwork and excellence.
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