Sales Rep or Business Development Manager
Permanent Hybrid | Toronto, ON
Compensation Range
$80K - $130KCompensation will be determined based on the successful candidate's experience, skills, and qualifications, and may also be influenced by internal equity and market conditions.
+Bonus
Description
Core Responsibilities (Adjusted Based on Experience)
Sales & Market Development
- Develop and execute territory sales plans aligned with corporate sales objectives and budget targets, with scope and ownership adjusted based on experience level
- Identify, develop, and manage relationships with new and existing customers to increase sales and brand awareness
- Expand market presence across key customer segments including specification, engineering, contractor, and distribution channels
- Follow up on leads, referrals, and project opportunities through the sales cycle
Customer Engagement & Technical Support
- Prepare and deliver sales presentations, proposals, and contracts to a wide range of stakeholders
- Build and maintain technical knowledge of products, lighting controls, and LED solutions
- Identify customer needs, resolve concerns, and deliver solutions in a professional, service‑oriented manner
- Represent the company positively at customer meetings, job sites, and industry events
Collaboration & Reporting
- Collaborate closely with inside sales and support teams to close opportunities and support customer success
- Track and report territory activity, pipeline, and performance to the Regional Sales Manager
- Participate in sales meetings, marketing initiatives, seminars, and trade shows
- Contribute to the ongoing development and improvement of sales strategies and business plans
Additional Responsibilities
- Support special sales initiatives and promotional programs as required
- Perform other duties consistent with the role, experience level, and business needs
Qualifications
Qualifications & Experience
- This position is open to candidates at different stages of their sales career. Responsibilities and expectations will align with demonstrated experience and capability.
Required / Preferred Experience
- Experience in electrical, lighting, or related technical sales preferred
- Experienced professional: proven success managing territory sales and meeting or exceeding targets
- Career‑path candidate: foundational sales experience with strong potential and desire to grow
- Knowledge of lighting controls and LED technologies preferred; training and development support available
- Experience in commercial and industrial markets preferred
- Exposure to healthcare, institutional, or correctional facility lighting is an asset
Skills & Competencies
- Strong verbal, written, and presentation skills
- Ability to communicate effectively with all levels of an organization, from executives to field personnel
- Negotiation skills and a customer‑focused, solution‑oriented mindset
- Ability to learn technically complex products and concepts
- Highly organized, strategic, and capable of managing multiple priorities
- Professional, diplomatic approach to handling challenging situations
- Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint); CRM experience preferred
- Detail‑oriented with a high level of integrity and confidentiality
Additional Requirements
- Valid driver’s license and insurance
Education & Certifications
- Lighting Certified (LC) designation considered a strong asset
- Ongoing technical and sales training supported for developing candidates
Apply Today
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Sales Rep or Business Development Manager
Permanent Hybrid | Toronto, ON$80K - $130K
+Bonus
