Marketing Manager
Permanent On-site | Concord, Vaughan
Compensation Range
$80K - $110KCompensation will be determined based on the successful candidate's experience, skills, and qualifications, and may also be influenced by internal equity and market conditions.
Description
Responsibilities:
- Create & own the B2B & B2C marketing plan, from creation to execution, ensuring alignment with business goals.
- Develop and execute marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
- Lead and manage integrated marketing campaigns across digital, print, and social media channels.
- Analyze market trends, customer insights, and competitor activity to adjust marketing strategies.
- Collaborate with cross-functional teams including sales, product development, and customer service to ensure alignment on marketing goals.
- Review existing packaging and brand messaging. Propose changes to both if necessary.
- Help in the design of new packaging through market analysis.
Tasks
General
- Review existing packaging
- New packaging design
- Review branding and improve where necessary
- Content creation
- Track and measure digital marketing
- Analyze market trends/competitor activity
- Promote brand awareness
-
B2B
- Trade marketing/advertising
- Promote brand awareness
B2C
- Use current website and grow sales from scratch
Qualifications
- Previous Marketing Background in B2B and B2C
- 5-8 years of previous marketing experience.
- Retail experience
- Some previous experience with AI
Apply Today
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