Global Paid Media Strategist
Permanent Hybrid | Toronto, ON
Description
Responsibilities:
Global Paid Media Execution & Strategy
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- Plan, execute, and optimize paid social, programmatic, and CTV campaigns across key global regions.
- Build and manage media plans, forecasts, and test frameworks aligned to revenue goals.
- Collaborate with content and design teams to produce audience-specific creatives and messaging across paid channels.
- Optimize audience targeting, bidding, and performance across platforms like LinkedIn Ads, DV360, Demandbase, and The Trade Desk.
ABM & Funnel Acceleration
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- Partner with the ABM team to support account-based plays using intent signals (e.g., 6sense, Demandbase).
- Activate retargeting and nurture strategies across paid channels to move high-intent prospects through the funnel.
- Work with sales and regional marketing to align campaigns with buyer behaviour, market trends, and localized messaging.
Demand Generation & Inbound Support
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- Launch full-funnel campaigns that support inbound pipeline and campaign-specific objectives(e.g., content syndication, webinarpromos, report launches).
- Collaborate with marketing automation, content, and SDR teams to align paid efforts with broader demand gen goals.
Performance Optimization & Reporting
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- Track and report on campaign performance (CTR, CPL, ROAS, pipeline influenced) by region and segment.
- Partner with analytics teams to build dashboards and surface insights that improve targeting and lead quality.
- Conduct A/B testing and iterate creatives and strategies to maximize performance across markets.
Qualifications
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- 5+ years of hands-on experience in paid social, programmatic, and/or CTV campaign management, ideally in a B2B SaaS environment.
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- Proven track record of launching global campaigns across platforms like LinkedIn Ads, Meta, DV360, The Trade Desk, and/or CTV providers.
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- Experience supporting ABM, intent-based targeting, and multi-stage buyer journeys.
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- Strong knowledge of tools like Google Analytics, Looker Studio, Google Tag Manager, Salesforce, Marketo, HubSpot, 6sense, Demandbase, or Bombora.
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- Analytical mindset with the ability to draw actionable insights from campaign data.
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- Strong cross-functional collaboration skills, with experience working across content, design, sales, and analytics teams.
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- Ability to manage multiple global campaigns in a fast-paced environment, with a proactive and self-driven approach.
