Global Content Strategist
Permanent On-site | Ajax, ON
Description
- Develop and implement a global content activation strategy that supports and enhances the company’s brand positioning and business goals.
- Collaborate closely with cross-functional teams and regional stakeholders to ensure content is localized effectively while maintaining brand consistency.
- Working with the communication manager create and distribute compelling and engaging content across various channels (digital, social media, print, etc.) to drive brand awareness, engagement, and loyalty.
- Conduct regular audits and analysis of content performance metrics to optimize strategies and ensure continuous improvement.
- Stay updated on industry trends and best practices in content marketing and leverage insights to innovate and enhance our content initiatives.
- Act as a brand ambassador, ensuring all content reflects our brand voice, style, environmental leadership and values.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field (Master’s degree preferred).
- Proven experience (10+ years) in content strategy, preferably in a global or multinational organization.
- Strong understanding of brand strategy and ability to translate it into effective content campaigns.
- Excellent project management skills with the ability to manage multiple stakeholders and prioritize tasks effectively.
- Proficiency in digital analytics tools and platforms to measure content effectiveness (e.g., Google Analytics, social media analytics).
- Exceptional communication and interpersonal skills, with a collaborative and innovative approach to problem-solving.
- Fluent in English; additional languages are a plus.
- travel internationally as required to support regional markets and product launches.
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