General Manager of Marketing and Communications
Permanent On-site | Edmonton
Description
Location: Edmonton, AB
Key Responsibilities Include:
- Developing and implementing the Marketing and Communications operations plans and department budget.
- Manage and administer Marketing and Communications projects and staff.
- Assist in setting and implementing the organizations strategic goals.
- Lead the development of creative and new marketing materials in alignment with branding guidelines.
- Provide creative advice and devise new marketing communications strategies and campaigns that feature members and vendors, attract new members, and grow the Business Services customer base.
- Provide advice on marketing and growth strategies for Canoe and RMA Insurance.
- Maximize awareness of the RMA and Canoe Procurement Group of Canada brands within Alberta and nationally.
- Supervise the implementation of Canoe marketing programs and campaigns.
- Ensure that RMA has an effective overall marketing communications strategy to address both long-term business objectives and emerging opportunities.
- Serve as the primary media liaison between the RMA spokesperson and media outlets.
- Keep abreast of and make recommendations regarding new and emerging marketing and communication trends from business and media relations perspectives.
- Recruit, hire, train, motivate, and evaluate personnel.
- Develop a corporate culture that support staff development, positive mental health, and entrepreneurial spirit.
Qualifications
- Minimum 5 years of multi-sector marketing/communications experience.
- Managerial experience and/or training.
- Strong leadership, customer-orientation, communication, strategic, business-sense, analytical, financial, and personal management, results-orientated and politically astute.
- Leadership: A leader, motivator, and team player. Reassures and encourages others. Has presence, energy, and genuine passion. Able to influence others to a desired outcome and demonstrates how a course of action is effectively related to customer interests.
- Customer-Oriented: Understands the value of the customer to the business. Encourages and supports subordinates to add value to the customer. Searches for alternative solutions to help satisfy customer needs. Relates to colleagues, members and customers in a positive, friendly manner.
- Communication: An active listener. Possesses well-developed presentation skills and has the ability to articulate thoughts and ideas. Possesses well-developed written communication skills. Strives for effective communication with team members.
- Strategic Business Sense: Sees the big picture. Actively researches current competitive developments in the Canoe industry. Understands the strategies of key competitors and other stakeholders and formulates proactive strategies to gain competitive and profitable advantages.
- Analytical: Has the capacity for thinking analytically and evaluating complex business and accounting issues. Conveys information in a way that it is understood and is relevant.
- Management Skills: Demonstrates a style that actively promotes involvement with staff with an emphasis on motivation and encouragement of people, teams, and activities.
- Financial Management: Leads with a strong sense of service in all budgeting, accounting matters, and management reporting.
- Personal Management Skills: Demonstrates self-confidence and interpersonal flexibility, perseverance, and integrity. Has strong decision-making skills. Extremely well organized with effective time management skills. Is quick to learn and adapt to new challenges/situations. Has a positive attitude. Is highly ethical, both professionally and personally.
- Results Oriented: Recognizes that progress must be shown and be measurable and can quickly analyze problems to reach a conclusion. Expects the highest quality performance from self.
- Politically Astute: Able to lead and motivate various constituencies. Knows and understands legislative and regulatory processes. Interacts with diplomacy and tact.
- Contacts: Works alongside RMA staff, as well as the CEO of RMA Group of Companies. Also, works with RMA Board of Directors to enhance media engagement and involvement.
EDUCATION:
- Post-secondary degree in business, public relations, communications, marketing, or similar field.
- Professional credential such as an Accreditation in Public Relations (APR), Accredited Business Communicators (ABC) or Communications Management Professional (CMP) is an asset.
- Applicants with an MBA will be considered an asset
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