Digital Marketing Manager

Permanent Hybrid | Toronto, ON
Description
  • Providing supervision, direction, and performance feedback to the digital marketing team including Senior Digital Marketing Specialist, Digital and Social Media Marketing Specialist, and Growth Marketer.
  • Identifying employee developmental needs and offering appropriate support and coaching.
  • Developing and implementing digital marketing strategies to drive traffic, sales and awareness.
  • Leading the digital acquisition and nurturing strategy for new and existing prospects, ensuring alignment with business goals.
  • Supporting and collaborating with the marketing team, branches, and business areas on executing effective digital marketing programs.
  • Reviewing and improving existing digital marketing programs, tracking and reporting on key performance metrics to leadership monthly.
  • Supporting the Digital Marketing and Social Media Specialist in developing and executing the firm’s social media activities across platforms.
  • Building strong, productive relationships across the organization and helping their digital marketing team navigate the business areas.
  • Managing third-party agencies, vendor relationships, budgets, planning, and invoice processing.
  • Other duties or special projects as required.
Qualifications
  • A University or College Degree/Diploma in Digital Marketing, Communications, Marketing, or a related program from an accredited post-secondary institution.
  • Five (5) or more years of digital marketing, with at least 3 years in a managerial or leadership role.
  • Proven experience in managing and optimizing digital marketing campaigns across various channels.
  • Experience with consumer driven ecommerce platforms.
  • Proven experience leading and managing a digital marketing team, including setting goals, assigning tasks, and ensuring successful project delivery.
  • Excellent leadership skills with the ability to motivate, mentor, and develop a team of digital marketing specialists.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams, stakeholders, and external partners.
  • A strategic thinker with a creative approach to problem-solving and a passion for staying current with industry trends and best practices.
  • Proficient in digital marketing disciplines, particularly SEM, social, SEO, display, content and lead generation.
  • You are passionate about data, comfortable reviewing and analyzing data (Google Analytics, Performance reports, 3rd party data) and developing reports and recommendations for stakeholders.
  • Prior experience with the successful execution of online marketing campaigns, including website management/development, digital production management, UX, design, landing pages and forms is an asset.
  • Experience with content management systems and other digital marketing tools.
  • Experience with various social media platforms (i.e. Facebook, Instagram, Hootsuite).
  • Experience with Search Engine Optimization such as HTML, URL structures, keyword analysis, content optimization, search engine crawlers, indexes, algorithms.
  • Knowledgeable in CASL, Privacy Act and Data security measures.
  • Strong computer skills including Microsoft Office (Word, PowerPoint, Outlook, Excel).
  • Experience working with and managing external vendors.
  • Self-motivated with the ability to work independently or as part of a team in a fast-paced environment.
  • Excellent attention to detail and consistently high level of accuracy.
  • Exceptional interpersonal and communication skills; verbal, written and presentation.
  • Demonstrated organizational skills with the ability to manage multiple tasks simultaneously.
  • Ability to maintain a high level of quality while working towards deadlines on a variety of projects.
  • Demonstrated strong customer service skills with the ability to partner will all levels of the organization.
  • Exemplifies company’s values of belonging, compassion, integrity, trust, teamwork and excellence.

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